Author Reality: Charles Sterling on Marketing + Audio/Podcast

da-AL
9 min readJan 5, 2023

Marketing, building a platform as a writer… There’s more to being a novelist than most people think…

Self-portrait of author Charles Sterling.

For a podcast/audio version of today’s post, check out AnchorFM! There you’ll also find links to subscribe, hear, and share episodes of Happiness Between Tails by da-AL via most any platform, from Spotify and Apple Podcasts, to Google Podcasts and Pocket Casts, along with RadioPublic and Castboxand Stitcher and more, plus an RSS feed. The full list of 50+ places is at LinkTree.

I’m no expert on how to market fiction writing. Although I’ve produced video documentaries, radio news, published non-fiction articles and a short story or two, I’m still getting my novels ready to publish. What I know for certain is I’m having fun here — meeting you as I build my author platform! Who knew I’d encounter so many friendly people from all over the world, who would open my ridiculously sheltered eyes?

Before I started blogging, I romanticized the role of Author with a capital “A.” No need to lift a finger to sell their books. On talent alone, I believed, they attracted their super-star literary agent and publisher.

Before Author brandishes pen and paper or fires up their computer, there’s a rousing jog with their dog, a refreshing shower, and a decadent breakfast with aromatic teas. Next, Author inhabits their writing worlds from a cushy seat before an incredible desk that faces a spectacular view. For the sake of creativity, there’s a midmorning espresso break with sweets ala the madeleines writer Marcel Proust used as analyze memory.

Throw in more writing, a leisurely lunch, strolls between writing, which culminate at four for a feast shared with famed thinkers. Sleep is restful, peacefully given now and then to inspiring dreams… well, you get the picture…

Alas, that daydream is akin to figuring that all the amazing painters of bygone days did was simply dab at their canvases between tasting the displays of sumptuous meals they depicted and…

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